I’m feeling reflective as we are nearing the new year, new decade, and 1 year anniversary of the founding of Middle Path Nutrition and Wellness. Prior to opening, I got the question, “Why Canton?” on more than one occasion. Though I won’t argue that it is certainly a plus to work closer to where one lives, and spare a long commute, the real driving factor was the desire to serve the community I call home.
Some people dislike small towns – they feel it is stifling, or invasive, because everyone knows so much about everyone else. I grew up in a small town and could certainly see some validity in such points. But I moved away as a young adult, and lived in a very large city for nearly a decade, and though I adapted and learned to appreciate some things about it, I also missed the simplicity of a small town. Small towns are closer knit with their stories, and often carry their rich histories on the tips of the tongue of all the locals. Small towns are the lifeblood of Americana.
I’ve come across some press that speaks of how small towns across America are seeing more revitalization over the course of the past decade – as many people have been leaving larger city metro areas in search of a quieter life, or a closer community to raise a family in – or whatever other host of reasons the articles may come up with. I’ve certainly been witnessing it myself here, and I’ve been a part of it no less!
The beauty of supporting your small town, and revitalizing a small town, is that it creates a unique thumbprint for the region. Suddenly you meet people face to face in the shops who actually have a vested interest in providing great customer service and real human connection, because they are your neighbor, or they go to your church, or your kids are in school together etc. The individuals providing for the needs of a community in a small town, are able to create spaces and offer product and services that are special, more curated and unique, and just for you – as opposed to the big-box, cookie-cutter appearance of the national corporate offerings.
In a small town, residents are more able to have a voice – to the city officials, to the business owners – and to be heard. Better able to help shape the offerings of what is around them, in their community, for the enrichment of their own lives. Sure, maybe you don’t always get everything you’d like from it, but getting to express your interests more directly is a privilege that is far more lost in bureaucracy and numbers in larger cities.
I’m writing this now, in a sense, as a little love note to small-town America. Being in business here a year now, meeting folks new to the area or even new the state, and hearing what lured them to this beautiful region – and meeting so many people who’s families trace their roots back to these hills and coves over several generations – has been so much a pleasure!
I invite you all in! I love to hear your stories. I love to share. I am grateful for everyone here who has been so supportive and encouraging, and I’m grateful even for just each curious person who’s wandered in the door, sometimes amazed to see this little town waking back up again. I thank those who’ve said to me, “It’s about time Canton had a place like this!” or, “I always hoped we’d have a place like this!”, and especially those that have thanked me… because it lets me know that I’m meeting my mission in helping my community.
Be individual, be unique, be proud! AND Be connected, be supportive, be humble.
I think that nicely sums up all the best of small-town America.
This wellness center was borne of a love for people and place. The shop and services we offer may help keep the lights on and doors open, but the greatest meaning comes from the people sharing the space. Indeed, the vision for opening here was one of crafting a space for sharing. We share knowledge of plants, and the body’s amazing capacity for healing. We share commiseration in sickness and times that are tough. We share love of these mountains, of our neighbors, and the comfort of a small town. We share skills that may help better each other’s lives in some way, no matter how small. We share creativity and inspiration, and this has been one of the greatest blessings of the space so far – the number of artists in the community who have felt moved to share their talent for the sheer love of creating.
When we think of health, our culture tends to conjure images of trim runners in a marathon, bulging muscles lifting weights, clinical offices and lab coats, and salads upon salads. Or conversely, and as many with chronic illness would tell you, we may instead dwell on when we feel our lowest, (wondering if it could possibly even get any lower), and the thought of “health” as more synonymous with the absence of it. But these fragmented pictures are only partial truths in contrast to the complexity of each individual life. The state of being that motivates one towards peak fitness, or sees them suffering, is not merely physical, rather our mental noise and emotional baggage weighs in and influences outcomes and experience as well.
Human beings have largely been a tribal, communal species. Even if the stark, obvious, scientific reasoning justifies this on a “safety/survival in numbers” theory – the fact remains, regardless of primitive motive; historically we have developed further via interaction with others, or (at best) in cooperation with others. This idea goes hand-in-hand with humanity’s penchant for creativity. Before the printing press and internet, all of our histories and traditions used to be passed down in stories, even refined over centuries with further creative flare to poems and songs, not to mention expressive imagery such as drawing, painting and carving.
In our media-tech saturated modern life, so often I see the seeds of creativity within us get killed off before they even get an attempt at sprouting. So busy are we to entertain the time investment. So inundated are we by the myriads of output there is in the world, that we think, “why should I do -this- or -that- when someone else has already done it better? Become more famous? Made more money?” etc… We snuff our own potential. We do not allow ourselves any patience. We do not practice anything – instead we expect to be masters at first attempt, and if we know we are not then we relinquish even the process of trying. Amazingly enough, so many people who are creative in many ways on a daily basis, hardly find space to even give themselves credit – the self deprecating “starving artists”, long a specter of our “society”.
Technology is a tool which can also be used to create amazing works of art. Our modern media dissemination can help creativity in far flung corners of the planet see the light of day, where in the past it may never have even traveled as far as next door. But we cannot let the saturation point make us shy away from our own inner inclinations to share and be expressive. Maybe your expression comes out in building a beautiful budget spreadsheet? Maybe it comes out in 3D computer modeling for your favorite games? Maybe its in your kitchen, cooking food for those you love? Maybe its in how you arranged a bouquet of wildflowers? Maybe its in your words? Maybe its in a journal you keep just for yourself? I think that last point is of particular importance – that the spirit of expression is unto itself, and it is more important that it be expressed, period. Even if its not for the whole world to see. First and foremost we should express things for ourselves, for our own catharsis.
If we cultivate creativity in ourselves, if we nurture it in our children, if we support it within our communities, perhaps the state of mental/emotional well being in our culture would improve? Perhaps we would find more meaning in our lives because we actively put it there? Perhaps we would find more connecting points, more similarities in the shared human experience? Perhaps our total well being will feel addressed in a way that no one pill, or exercise, or diet alone could touch upon. The concept of holism, in application to health, is understanding that we are all more than just the sum of our parts. Finding a creative expression you enjoy is a way of solidifying that understanding.
Essential oils are chock-full of concentrated plant compounds, and by compounds I’m talking about CHEMICALS! This can sometimes be a scary word to natural-health leaning folks, but we need to break the stigma down in order to get at the truth, because what you don’t know not only adds further confusion to the information pool, at worst it could actually hurt you and your loved ones.
Just one single drop of an essential oil typically has an average of 20-30 milligrams of active chemical constituents from the plant within it. An essential oil is up to 100x stronger, i.e. more concentrated, than it would be just found in general consumption of the plant. To put that into some perspective allow me to give an example of an herbal compound breakdown from a product formulation – A formulated Oil of Oregano capsule product, that is intended for internal consumption, may be standardized to contain a guarantee of up to 70% carvacrol per serving – (carvacrol is one of the known “active” compounds in oregano for human health benefit) – and each serving of one pill is 510 milligrams of oregano total, 45 milligrams of that being the oil, and 70% of that oil being carvacrol, meaning 32 of those milligrams in the total capsule is the compound carvacrol. Keep in mind this pill also has a base oil such as olive oil, and/or emulsifier such as soy or sunflower lecithin included in the capsule as well, so it has a carrier and fills the capsule out. In addition, the extraction process for herbs in tincture and pill form is typically different than that of essential oil distillation. So the point here is that you’re not consuming a whole pill full of straight oregano essential oil. Yet there are a growing number of people who consume multiple drops of all sorts of various essential oils daily, something that is not encouraged and prescribed by any seriously trained professional aromatherapist or clinical herbalist.
To make matters more confusing, some years ago companies launched with claims that their oils were “therapeutic grade”, leading many to believe that the oils were somehow inherently different than every other essential oil on the market. However, this was strictly marketing terminology and not any sort of regulated term – much like the flagrant use of the word “natural” being thrown around in the food products industry, anyone can use the term and it doesn’t necessarily ensure anything about the product.
It is true there can be varying grades of quality to essential oils, and many factors come in to play to create the conditions for the product – such as; where the plant was grown, when it was harvested, how it was harvested, how the extraction is done, whether or not solvents are used – and if they are, whether they are natural or synthetic chemical solvents, how the end product oil is bottled and stored, how long it sits before reaching the consumer market etc…
More recently, marketing using the term “food-grade” for essential oils has unfortunately generated further implication for use or delivery by the general public that is actually not congruent with clinical aromatherapy training, nor education in proper use with essential oil safety . While the FDA usage of the term “Food Grade” does include plant extracts under the FCC (Food Chemical Codex) and GRAS (Generally Regarded as Safe) lists, they are not meant to suggest applications for consumption to the general public. Remember, essential oils are no longer just the plant – herb, root or flower – and therefore they’re not equivalent to herbal preparations such as found in food, extracts/tinctures, syrups, infusions or macerations etc. Proper use of essential oils includes safety, education and common sense about their chemical compounds.
Another factor that many consumers may not consider is that there are a number of plants that we extract these essential oils from which grow in very specific parts of the world and/or under rather specific environmental conditions. This can limit the avenues on how it gets to the market. Some producers are mindful of the growing, extraction, and sourcing, with regards to not over harvesting and damaging ecosystems, not contributing to threat or endangerment of the plant species, and not subjugating the indigenous people where the plant grows (whom often are doing a lot of the work in the supply chain process). But the mindfulness comes with a cost, and so some manufacturers would rather buy in to a bulk of essential oil, or raw materials to make their oil, cheaply, even if that means forgoing any thought or care towards the aforementioned concerns. If a company is not being transparent with regards to its sourcing of its plant materials how can you be sure it is being ethical about it? If they’re not seeming ethical about it, how much more sure can you be about the purity/quality of the product?
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Adverse reactions from improper or over-use of essential oils, based on assumed safety and lack of proper training and knowledge, has been growing in recent years. It is beginning to prompt stricter regulatory measures in Europe and may well soon follow suit in the United States. While regulation for safety concerns may sound like a good thing at face value, the trouble is often that bureaucracy may overstep bounds for the sake of control, and thus make it increasingly more difficult, if not impossible, to legally obtain and/or use some particular plant substances. Basically, what the irresponsible use of essential oils has created is a “one bad apple spoils the bunch” scenario – and so when there reaches a tipping point of backlash to the industry, and outcry from medical professionals dealing with people who have injured themselves with oil usage, it not only gives the practice of clinical aromatherapy a bad name, and may dilute the product stream and availability of these valuable plant medicine/extracts to the public, it may even contribute to ceasing consideration of funding for legitimate scientific studies into the plants and their compounds.
This is not to say that products on the market are intending to be nefarious and misleading. But it is worth noting that its easier to sell more product if people go through it faster, and people will go through it faster if they think they should be drinking it, or encapsulating it and taking it as a oil filled pill daily, and using it on their kids and their pets and everything else with profusion. Just like we are seeing a rise in antibiotic resistant bacteria due to over prescription and over use of antibiotics by the medical community over the past several decades, it is reasonable to conclude we could face similar issues – increasing resistances and/or acquired allergies and sensitivities, due to over use of the potent plant chemicals found in essential oils.
Essential oils are a indeed a plant’s most concentrated medicine. They are amazing wonders of chemistry that deserve further study and respect, and they hold much potential benefit for the user. There’s a right place, right time, and right application for oils – and that is not to be inundating yourself with them constantly. All the more reason to consult with educated professionals, read from well researched authors, and consider that sometimes the wisdom of nature can be “less is more”.
Here are some recognized safety experts, educators, and resources regarding aromatherapy, dedicated to proper/thorough training, so you can dig more into the topic if you so choose:
I’ve worked in and around the natural/preventive health world for over a decade and I’ve been studying in the related arena for even longer than that, and something that is surprising to me in all of this time is just how few men seem to be involved in proactive and preventive health measures.
Statistics for the industry as whole, nationally, favor women – be it as customers shopping for supplements, organic foods, or health services. For those seeking supportive modalities such as massage, yoga, acupuncture etc. the response I witness is predominantly the same from men – “My wife/mother/daughter/sister would love that, I’ll tell her about it” – but the idea to men that they could seek it for themselves seems to make many almost squeamish. And for every person that enrolls in professional training for massage therapy, yoga, acupuncture school etc… females tend to outnumber their male classmates.
The average age range of the men who do decide to dabble in preventive health care measures tends to be 55 years and older. Perhaps, faced with the physical toll of aging, some motivation factors start to kick in for self-care, or at least self preservation? Although many times I’ve observed men may not even seek any help without an insistent or persistent nudging from a friend or relative (often a female). Does our culture instill a notion that it is a weakness for men to seek help or betterment for their own well-being? Do the men feel somehow “less-than” for even asking and seeking help?
According to the National Center for Health Statistics, women in the United States have an average 5+ year lifespan longer than men. In racial minorities sometimes the gender gap in life expectancy is even greater. In fact, men’s mortality rate is quite higher for 8 out of 10 leading causes of death in America:
Male : Female death rate ratio
1. Heart disease
4. Chronic obstructive lung disease
7. Alzheimer’s disease
8. Influenza and pneumonia
9. Kidney disease
10. Septicemia (blood infection)
Source: National Center for Health Statistics
According to information in studies from Harvard Health – [men die at a faster rate than women; the overall mortality rate is 41% higher for men than for women. American men are 2.1 times more likely to die from liver disease, 2.7 times more likely to die from HIV/AIDS, 4.1 times more likely to commit suicide. Men not only die younger than women, but they are also more burdened by illness during their total lifetime. They fall ill at a younger age and have more chronic illnesses than women. Although women see doctors more often than men do, men actually cost our society much more for medical care beyond age 65.]
Yet in studies conducted as part of the Blue Zones project, examining the 9 regions of the world with the highest amount of centenarians in their populations compared to the entire rest of the world, men were thriving well past 85 years of age and at similar rates as the women. This in part is demonstrating that there isn’t necessarily de facto inherent biology causing health limitations in men.
All of this would seem to suggest that men are in greater need of proactive and preventive measures for health in our country. And/or perhaps that part of what contributes to the more positive statistical numbers for women is that they are more prone to taking an extra step in pro-active wellness.
In a study conducted by the NIHS in 2012 the factor that contributed consistently to a man’s likelihood of seeking complimentary or alternative health care products or services was to enhance his sports performance. While there is nothing wrong with being dedicated to your sport and wanting to do your best, it is disheartening that it seems only in the adulation of this performance is what drives these men to consider taking care of themselves.
If there is a biased, underlying cultural stigma that hinders a man’s willingness to be proactive with their health and well-being we need to start consciously dismantling this unhealthy and unfair foundation. “Live Fast, Die Hard” may be a great motto for a movie action hero, but perhaps your friends and family would actually prefer to enjoy your company longer if they’re able, and certainly wish the best for your health and functioning and quality of life.
So you’ve got the purist natural foodies – the ones who will boycott before they’d except a corporate buy-out on their favorite natural/organic product – they inspire innovation within the industry. Then you’ve got the moderates – the one’s who have tended to go with the flow as they stay on the look out for simple, affordable, approachable ways to support they and their family’s good health – they inspire growth and accessibility within the industry. It is true that this has all helped the organic food movement thus far, but you see, both of these camps are still pitched around largely personal notions – i.e. what you do or do not personally choose to put in your body, what you do or do not personally choose to support at any given time as is dictated by what conveniences and/or “sacrifices” you choose to abide by.
It makes sense that a movement would have to start with the value of appealing to the individual and those they care for, nothing is quite as motivating as the preservation of self and one’s progeny. The flaw with the self motivated approach, despite it being a good and necessary launching point, is that it still ultimately leaves a narrowed view directing the market and global impact. With this view it doesn’t really matter if polluting chemical giant Clorox owns Burt’s Bees so long as Burt’s formulas stay essentially true to their nature and thus clean and “safe” in the view of the consumer. (Though I will note, I’ve been in the industry long enough to see that when such companies do change their formulas, while not necessarily always getting less “natural” with their ingredients, they do have a tendency to “water down” their ingredients – using more of a base ingredient and less specialty ingredients – in order to drive their manufacturing cost down. The problem is then consumer is often getting a less effective product, or certainly no longer a premium product befitting the price tag typically associated with it.)
The point is, if we just keep on keeping on with this pattern we will only continue to see small innovative companies get consumed by larger companies and then a general status quo maintained. Things flat-line and don’t get any better. Meanwhile we are still persistently losing acres of rainforest to the unsustainable growing of soybeans and corn to feed livestock. We’re losing biodiversity in our food crops due to only growing certain varieties to the exclusion of all others. We’re polluting rivers and groundwater from concentrated animal feeding operations and over use of herbacides, pesticides, and antibiotics. We’re killing all of the life in our soil – making crops harder to grow, less resistant to pests and disease, and less nutritious for us. We’re creating ever more endangered plant and animal species through habitat loss, destruction and/or disruption. I could go on but I’m not just trying to be all doom and gloom. The bottom line is that only thinking of what is healthiest for ourselves and our families still doesn’t get to the root of the issues and industry that contribute to so much of the worlds problems to begin with. The “not in my backyard” mentality that can turn a blind eye to suffering in another part of the world so long as their organic strawberries get delivered to the local supermarket on time is not any healthier for the world at large, and it will, and it does, contribute to issues we face today, especially in this increasingly globally connected world.
I briefly worked with a gentleman who was one of the brains behind a campaign Whole Foods Market tried to launch a few years ago. They called it the “Responsibly Grown” campaign. The idea and initiative behind the whole thing was to design a ratings system for the produce department that would rank the sourced product on a scale of how “responsibly” it was grown. The judging criteria included such things as water management and conservation practices, ecosystem protection and/or development, pollinator protection and/or habitat creation, soil protection and revitalization etc… This was bold, this was brave, this was a growing industry leader trying once again to use its influence in the industry to push for sweeping changes regarding practices in the natural/organic industry as a whole. After years and much money spent planning, developing, and preparing to launch the initiative, including releasing all kinds of marketing materials to all of the stores and appearing to roll the program out, the campaign fell flat. It quickly became no longer pushed or really discussed. Signage remained up in stores for a little while, but the actual application of linking the produce in stores to the signage or a practiced ratings system barely ended up happening. Unlike the company’s successful 5 Step Animal Welfare rating program for their meat departments, or their marine stewardship council ratings system for their seafood, the produce department was to be left out.
You can still find articles about the campaign and the intention behind it, but it is not marketed, pushed, educated or practiced in any stores any longer. If you try to go to the original web page about the campaign it now redirects you to information about their “Whole Trade” program – which, while still being a good and important initiative within the industry, isnt serving quite the purpose that was intended with the responsibly grown program. And here’s the kicker, if you’re curious as to what helped kill this pioneering industry campaign (this all happened pre-Amazon buyout of Whole Foods), it was actually organic consumers associations and certified organic growers! They filed complaints about the initiative and didn’t stop until Whole Foods pulled support of the initiative, and then finally pulled out all traces of the idea of it from their stores. I do not know specifically why as I was not a fly on the wall. From what little I did learn via some association, and what I can surmise, its that such an initiative by this niche market grocery store would, in the minds of the organic-movement lobbyists, make things potentially more confusing for the customer, possibly tarnish the image of “organic” which could then hurt their livelihoods. Sounds like a fair enough argument, except for the fact that if the organic growers were being responsible in any of the ways on this rating scale it would have actually served them, their business, and their environment all the better, so why fight it?
We would like to think that organic = better. But certified organic farmers are still allowed to use certain chemical agents to certain degrees and application within whatever limits the USDA has ruled as acceptable (and we all know the government is not infallible). Organic farmers can still operate with practices that deplete the soil, waste water, damage habitats, or inflict cruelty to animals. The requirements for being “organic” for the consumer’s health benefit does not inherently extend to thinking about the non-human life, or even the human life (in laborers), that is impacted by any agricultural endeavor.
So we need to go beyond organic. We need to start thinking past our own plate and convenience. If we really want things to keep getting better then they must get better on a broader scale, and then we will reap the benefits in a domino effect of resilience. For those in the purist camp – If you’re getting frustrated by industry shenanigans, if you’re looking for a torch to pick up, start campaigns like the “responsibly grown” idea to try and educate about the importance of everything that is linked in the chain of the circle of life that agriculture and manufacturing is a part of. If your favorite thing was bought out and now associated to something you don’t feel is ethical, then perhaps you should start your own business and launch a version of your favorite thing and NOT sell it out – and then educate people as to why. Or in the very least encourage others around you to support the brands that do take larger, globally mindful matters into consideration. For those in the more moderate camp – Keep voting with your dollars, as it has indeed helped. If you find your favorite natural/organic thing has escaped the natural food store aisle and crept over into big-box-conglomerate land perhaps you’ll buy it there now and then because its convenient, but please dont forget the little guys, the independent stores and niche grocers that helped get these products to market in the first place and STILL remain pillars within the industry for innovation and integrity. Remember and educate yourself on the fact that there are still independent brands that are bastions in the industry and they need support as well – and are more deserving of it than the Nestle’s and ConAgra’s of the world – so when you have an option to purchase from those brands over another, I encourage you to do so.
The long and persistent push that was used to propel the word “organic” into our more common lexicon can be the same for going beyond it. We’ve gotten this far, why stop now? Clearly change is possible. In fact, change is truly the only constant, so we may as well take an active and thoughtful roll in how we wish to continue influencing the change around us.
Annie’s Homegrown, Honest Tea, Applegate Farms, Toms of Maine, Cascadian Farms, Green and Black’s Chocolate, Kashi, Naked Juice, Seeds of Change, Ben and Jerry’s, Lara Bar, Epic Provisions, Earthbound Organics, RX Bars, Frontera Foods, Evol Foods, Smart Balance and Earth Balance, Gardein, Udi’s, Glutino, Dagoba Chocolate, Justin’s Organic Nut Butter products, Sabra Hummus, Kevita Kombucha and Coconut Kefir drinks, Zico coconut waters, Alexia Foods, Skinny Pop, Oatmega Bars, New Chapter, Burt’s Bees, Kettle chips, Late July, Muir Glen, Immaculate Baking Co., Garden of Life, Erewhon, Peace Cereal, Bear Naked, Tribe, Van’s, Suja juice, Back to Nature…
What do all of these “natural” food, body care, and supplement companies have in common? These are just some of the pioneering, independent companies that have been bought out by mega-food conglomerates since the year 2000. Many of their acquisitions have actually happened just within the past 3-5 years, and the rate is increasing because all of the industry power-players have seen there is money to be had by investing in natural, organic, non-gmo etc… A tell-tale sign these mergers were occurring is how much more readily available many of these brands became in the mass market. No longer do people have to only go to the local health food store, or even the natural grocery chains, instead they can just buy much of it at whatever typical grocery is in their neighborhood.
Now I’m going to say something that isn’t a terribly popular thing to say or hear among die-hard natural health advocates – But make no mistake, these mergers/acquisitions are, in a way, a win!
*gasp*, *shock*, “Why? How?” you might ask… Well because it demonstrates a few important things – For starters it shows that voting with our dollars can promote large-scale change! With increasingly more people over the past decade expressing some degree of interest in eating healthier, cleaner, simpler, more organic, more “natural” foods, the demand necessitated increased supply and availability. These industry giant companies like Kellog’s, Campbell’s, ConAgra, Hershey’s, Nestle, Clorox, Colgate, Kraft, General Mills, Post, Hormel, Tyson, Pepsi and Coca-Cola etc… (who already were used to acquiring smaller brands on the regular, regardless of their “natural/organic” status), were not about to lose a major chunk of the market share. Then, with the industry scale power behind these brand buy-outs, suddenly the brands could be propelled to increasingly more market venues – and the more consumers see something, hear about something, and have access to it, the further it can continue to spread.
Now we live in an age where White Castle, McDonald’s and even Burger King have gone out on a limb to offer vegan/vegetarian options on their grill menus! What is this world coming to? Glass half full = hooray! This means more access to alternative food/dietary options (perhaps your “weirdo” vegan cousin doesn’t have to keep being the black-sheep of the family anymore?). Hopefully this can further create access to healthier options made with less artificial ingredients. It certainly helps people be more open minded to these things being incorporated into their own lives and the lives of their families. However incrementally, it is changing the dinner table discussion towards health, and it is normalizing thoughts, concerns, palates, and dietary lifestyles that used to be considered “fringe” by dominant culture.
However, before you go feeling quick to accuse me of too much boot-licking of the food industry empire, I do feel responsibility to share the glass half empty side of this story as well. Or maybe not so much as being negative with a glass half empty, but more like being a pragmatic realist. Industry titans – whose primary modus operandi is profit above all, and who have perpetuated themselves for a generation now by seeking “the big fish eat the little ones” dominance (as prescribed by the practice of absolute capitalism) – do not have you and your family’s best interests at heart. I hate to break the news to you, but we are all just walking dollar signs. Asking or expecting companies who simultaneously fund initiatives to fight against GMO labeling requirements, and that just as easily utilize artificial and unhealthy ingredients in the 50 or so other “conventional” brands under their belts, to in turn carry on and uphold the full natural/organic standards that their acquired brands may have originally been founded on, is not unlike asking a fox to guard your chicken house. (They can’t help it, its just in their nature.)
Sure, they show good faith in changing with the times and providing more of these things people are wanting, but they change/adapt to the times in order to stay on the top of the heap. So yes, things change, even for the better, but that doesn’t mean its all stemming from some sort of benevolent intent. Its more like “business as usual”.
Now we see a fissure of sorts, in the dedicated natural products brands and the industry’s customer base. On the one hand you have the purist’s camp – some of whom have even been die-hard purists since this organic food movement really started to get its legs under it in the 1960s. These folks may find out that some product they liked got bought by an industry titan with some questionable ethics, and they would rather disavow any further use/consumption of said product than support such a brand merger. They will find an alternative source now for the thing they liked, or they will make it from scratch themselves, or they will go without it. On the other hand you have the moderate’s camp – the most common, average, and well meaning people, many of whom sort of drifted into the natural/organic foods stream within the last decade or so, perhaps somewhat out of happenstance (i.e. they heard it was good for them and figured it didn’t hurt to give it a try. They tried something they liked and were happily surprised that something healthier for them could taste good. They saw a more natural/organic equivalent being made of a product they already loved so they felt compelled to make the switch. Or perhaps they found natural and organic things to be more available where they shopped and increasingly more affordable – and convenience is king.) These folks are happily embracing the market growth of convenient, healthier, more organic, more naturally based products. These folks are the reason there ultimately has been the industry growth at all. These folks are the primary driving force of the mass-market changes. But they are not the pioneers and initiators, they just got on board once the purists had pushed hard enough, long enough, to garner a significant amount of recognition and tip some scales.
The moderate, average consumer happily rides the wave. They go in to health-type stores now, and buy certain kinds of products, when 10 years ago the thought might have never crossed their mind. They still may not eat a fast food conglomerate veggie burger, at least not often, because they know heavy consumption of any kind of “fast food” isn’t terribly healthy in general. But they also might not think twice about indulging from time to time. This is most of us.
The purist sits back a bit dumbfounded that their next most favorite “natural” treat or staple just got assimilated by a company they tend to conclude is like the devil incarnate. They wring their hands and start the hunt for whatever small, private and local brands still exist which they can morally support and source their sustenance from. When feeling inspired to keep pushing the envelope they’ll call for boycotts, and make flowcharts of which brands have swallowed which so that others can stay in the know and make informed decisions as they see fit, and they may change their shopping patterns and make sure that everyone around them hears why, loud and clearly.
If real, honest and substantial change for our betterment is what we’re after, I believe that neither of these above approaches is quite going to get us there.
Stay tuned for part 3 of this article series for a proposal on the next steps we can take to further integrity in the industry for our best interests…
In my home I have an antique Hoosier cabinet which I use as storage space for all of my DIY homestead canning, fermenting, and herbalist supplies. It is from a company that was in business in the late 1930’s early 1940’s, and on the inside of the cabinet doors, yellowed and made brittle with time, is still some of the original tacked in “helpful kitchen tips” for the housewife circa it’s era.
This information speaks of what foods people could plan to eat in their diet to obtain certain vitamins – A, C, and B… and that is it. No others were known. The 1930s were the heyday of scientific proof in the discovery of vitamins. The studies leading up to their discovery had only just begun in the 1900s, so just barely over 100 years ago! What I am getting at here is that, all things considered, nutrition, as a science, is still very much in its infancy. I have found I do well to remind myself of that fact any time I might feel frustrated at the seeming lack in any medical establishment’s connecting the dots between what we put into our bodies and the results we then get in effect.
The growing interest, science, and concern over the concept “you are what you eat” vs. the question “are you what you eat?” has led to the divide we see today in modern, industrial, agro-chemical heavy farming of our foods, and the organic food movement. The funny thing about the word organic is that by its base definition there is no way for any food substance to not, both scientifically and literally speaking, be “organic”. But setting semantics aside for a moment lets consider the “organic foods movement”, brought about by citizens who expressed concern about putting chemically sprayed and engineered foods into their bodies, especially considering that long term ramifications of such exposure is still largely unknown. With each passing generation, post WWII and the mass spread of agro-chemicals, the general population has essentially been the lab rats in what remains to be seen of one of the greatest unwitting world health experiments ever conducted by our species on our species.
Through advancements in medical technology, biological science, hygienic practices, life saving pharmaceuticals, and nutritional discoveries, we have largely eradicated many of the risks and causes of death which greatly impacted the generation just a century ago. That generation came from a time when average life expectancy was only 40-50 years old or less, now we generally call that merely “middle aged”. It is absolutely an amazing achievement that we have nearly doubled the average lifespan in this amount of time. However, many contributing factors to our modern culture’s development, our “progress”, and lifestyle, have created impediments to optimal health. Yes, we may live longer, but how many of those years are spent dependent on a host of medications, medical device apparatus, living with chronic degenerative conditions, persistently suffering to some degree or another, racking up medical bills and possibly barely affording to live, while not enjoying much of the life we have? Why do we accept this as the norm and not stop to question more of “why is it this way?”, “does it have to be this way?”, and “could there possibly be some ways to better mitigate the inevitable entropy that is aging?” Shouldn’t quality of life be as equally important, if not more important, than quantity?
Grandma was eating “organic” foods before it was cool. Back then it was just simply called “food”, and most of it for American families was largely grown in their own back yard, or in the very least just down the street in a neighbor’s back yard. For many parts of the world this is still the case today. But as previously discussed, other lifestyle and time period factors stunted life expectancy over a century ago, so at that time there was not much critical exploration into whether it may or may not be important to consider what went into the process of producing the foods we consume.
With little regard to regenerating our environment, we farmed much of America’s heartland to the point of stripping its topsoil down to next to nothing, this contributed to dust-bowls and severe drought conditions making it a nearly impossible challenge to produce enough food crop. It is no wonder that with the industrial boom and introduction of agro-chemicals it looked like the future for feeding the world was merry and bright – “Better living through chemicals” as the corporate slogans said. Perhaps we thought nature had failed us, whereas our own products – all within our own control – would surely save us? Nevermind the thought that perhaps it was we who were failing nature.
The natural vs. unnatural, organic vs. conventional debates aimed to go beyond just what’s sprayed in the fields or baked into our crackers. The organic and natural foods movement tried to press for a return to simplicity even in food product formulation. For example, why should you have to eat a loaf of bread with an ingredients list a mile long when historically “bread” is one of the most simple food creations – flour, water, salt, yeast…
The tides tend to turn as the market demands. Just within the past decade enough people considered it valuable for their health, the health of their families, the health of their communities, the health of the ecosystem etc… or whatever drove their interest, to the point that collectively our culture’s investment in “organic” and “natural” products turned heads at the mega-corporations. These companies began to find ways to filter “organics” in to their own retail aisles because to them it looks like dollar signs. They also took noted interest in successful brands within the pioneering “health food” industry and began buying them up in order to snag a piece of the pie for themselves. There is really no surprise in this – it is capitalism operating business as usual.
Does it really matter if the wholesome, family owned and personally inspired, “organic” food product you love is suddenly now under the umbrella of General Mills or Coca Cola? If they’ve not changed the formula of the product you love, if they don’t seem to have sacrificed any quality or purity, why should it matter? Can’t we have our proverbial cake and eat it too?
This is the conundrum that rises before us in these times. It is a topic that generates the thought that perhaps, its time to move beyond “organic” in our reasoning and choices. To find out more about where we are now so we can better plot a way forward stay tuned for part 2 of this article…
The world wide industry for selling herbs and herbal preparations has seen sustained growth throughout the centuries as humans have become more of a globally connected species, and scientific advances allow for the isolation and study of plant compounds as well as the ability to cultivate and/or import exotic plants from around the world. The juxtaposition we see in our current time is that, while herbal medicine piques the curiosity of the mainstream, inspiring gentle approaches to healing and respect for intricacies found in nature, it simultaneously is being overrun by opportunists whom care more about making a quick dollar than they do for how helpful or harmful their product could be for its intended user or the environment itself.
When increasingly larger corporations step in to cash-in on some herbal supplement or “superfood” product hype, it can come at the cost of quality control in how the material is sourced and manufactured. Products that rely on natural resources should have a responsibility to protect the indigenous people and landscapes from whence their materials come, or should support resilient farming practices to cultivate their medicinals – thus preventing over harvesting of wild populations. When there is no connection to the environment or ethical considerations within the supply chain, suddenly this “healthy” and “natural” supplement which sits before you really isn’t so healthy or natural. Lack of conscientious practices in this type of business creates threatened or endangered botanical species, and takes advantage of local populations of both humans and wildlife which rely on these plants for their own survival.
Many have seen news reports that surface semi-frequently about herbal products in the mass-market supply chain that may be contaminated with things such as lead or arsenic, or contain ingredients not disclosed on the label – such as ginseng getting cut with other plant materials, essentially diluting the potency while inflating the price. When these substances are then sold to unsuspecting customers, if it doesn’t harm them out right it at least furthers the assumption that natural methods and herbal remedies are merely “snake oil”, even in the face of what clinical research is being done on natural remedies all over the world.
All of that being said, there are amazing herbal companies out there that are dedicated to higher standards when formulating their products, they stand by their product’s effectiveness and purity of ingredients, and they are invested in protecting the lands and plants that they use. So with that in mind, here are a few things to consider before buying herbal products:
Who made the product? Is it from a company with a reliable reputation? Are they transparent with information about their quality standards and production practices? Do they do any purity testing and have a product guarantee? Do they know the farmers they are sourcing from, and is it a fair relationship? If sourcing from a local medicine maker, do they know the source of their plant materials?
How were the plants sourced? If it was farmed, where and how was it grown? What is the likelihood there are pesticides or other possible contaminates in the product? Is it a wild plant? If so, where does it grow? How far did it have to travel to get to you? Was it harvested properly, with respect to the local communities and biodiversity? Is it local? Do you know the grower? How was it harvested, handled and processed?
Does the product contain any At-Risk plants? Many medicinal plants we’ve come to use heavily are considered “at risk” in the wild, including many that are native here to the Appalachians – Ginseng, Black Cohosh, and Bloodroot to name a few… You can review a list maintained by United Plant Savers to see more plants named, all of which you should be especially mindful about sourcing – https://unitedplantsavers.org/species-at-risk-list/
What is the cost of the product? Quality of herbal products is incredibly important for your safety as well as ecological concerns. While price is not always a surefire indicator of quality, it is at least worth noting that if you find a bottle of something at a mass-market store for half the price or less of something similar sold from reputable, curated, independent company, or made by a local herbalist who grows and harvests their own herbs, you are very much getting what you pay for.
Why are you using the product? Do not simply jump on the next ‘Dr.-Whoever’ recommended trendy supplement. Do your own homework! Ask yourself, “Do I really need this?” – Do you understand the way in which the product is meant to support your health? Or how much of it you need? Is there a long list of ingredients in the formula which you don’t recognize? Are there any known adverse reactions to any of the ingredients? Is there a more sustainable source for the ingredients than brand “X” or “Y” is providing? Is there an alternative product which may support your health in similar ways, which is better formulated and more ethically sourced and produced, which you can use instead?
With knowledge comes great power and great responsibility. As we’ve started to pay more attention to what we put into our bodies, making sure things are what they say they are, and that they come from clean and safe sources, we have seen the fringe “organic” movement even creep its way into the giant shopping centers. But this level of public conscientiousness is still just in its infancy, the dialog must continue, and we must encourage further awareness in order to continue advancing the care that is taken and invested in what we consume.
Remember, you are special, just like everyone else.
It is true. Through the science of biology we can see what we are physically all made of – where we share certain DNA with other animals and even plants, how we are comprised of compounds found throughout the known universe – “We are stardust” as the late great Astrophysicist Carl Sagan said. But each of us is also as unique as every grain of sand or snowflake. Let’s reclaim that word “Snowflake” and stop using it as something derogatory. There is so much power in the impermanence of those tiny crystalline fractals falling from the cold sky, which will never ever be reproduced exactly alike ever again. You want to try and grasp the concept of the infinite, well there it is!
Yet there is a particular area of our lives that often short-changes us when it comes to each of our unique literal and metaphorical thumbprints, and that is health care. As someone who promotes health care, I like to say we must empower ourselves and each other towards a resilient life. The definition of resilience is the capacity to overcome and recover quickly from difficulties. The biology in our lives – our environments and our genetic DNA – will hand us lemons throughout life, and that is why we must become adept to making lemon-aid! (Sorry, but I couldn’t resist that pun.)
Certainly most whom are called to work in health care fields have a desire to help others find relief, comfort, and feel their best. The shortcoming lies in the one-size-fits-all model of treatments. Not everyone will thrive on the same dietary protocols, not everyone will manifest the exact same symptoms to the same degree in every named illness, not everyone has the same mental and/or emotional support in their lives to help nurture them back to wellness, not everyone feels confident or informed enough to ask questions on their own behalf. This is where the empowerment piece comes in. We all must learn how to be our own best advocates when it comes to our health, because we are ultimately our own best chance for not just surviving, but thriving.
We would do well to reflect upon how unique we all are, and how that does impact our state of well being and the aspects of care that must be followed to restore individual balance. If we each feel empowered in this way then collectively we will be the better for it. A healthy community is a strong community after all.
To stay alive, to physically function, and to maintain optimal health, the body perpetually seeks homeostasis – that is balance within the body. In our modern culture, which tends to oscillate between so many extremes, it can be no small feat to find what will best support you, the individual, when it comes to being proactive and preventive in your health care. So much conflicting information, challenges to one’s own lived experiences, and no small amount of fear often muddies the waters when anyone attempts to navigate the channels that lay before them in simply trying to live a healthier, happier life.
How about changing the negative paradigm of dis-ease? How about creating the space and the time needed when it comes to matters of self care? How about not letting what ails us define us, because it is not who we truly are at our core? Often times the truth or heart of a matter lies somewhere in the middle of extremes, and so finding a balance in any aspect of your life can help to encourage more of the same. It sounds nice, but it can feel far easier said than achieved. We can all use a helping hand now and then and that is ok, because there is no one right answer, there is no one magic pill, and there is no cookie-cutter model. But if we learn to feel confident and empowered in taking care of ourselves, if we find strength and support when we need it, not only do we find more fulfillment in our own lives, but this can inspire and motivate us to help take better care of our loved ones, our communities, and even our planet.
So what is in a name? Are you suffering a named illness? Are you ill but don’t know what or why? Are you well but seeking a new direction? Are you on a quest for meaning? Are you “natural”, or “organic”, or “paleo”? Perhaps you grew up on herbal roots your grandmother lovingly wild harvested from her backyard, or spoonfuls of cod liver oil? Every day we choose to define ourselves within the limitations of words and the stories we tell – so you must choose your words wisely because it is your story and yours alone that you get to live.
Middle Path Nutrition and Wellness Center in Canton was founded as a guidepost for the community in order to help facilitate finding your healthy balance in today’s busy world. The name was chosen with utmost intention, because every-body deserves nurturing balance.